Why We Fight
UFC / USMC
JWT client United States Marine Corps partnered with UFC for a second year of showcasing elite fighters training like elite warriors.  To help bridge the similarities between the two, this campaign was entitled "Why I Fight", and reveals the personal reasons in which both Marines and UFC fighters fight for. The events were shot over the course of three days in Camp Pendleton.
Credits:

Art Director: Brian Stieler
Copywriter: Eduardo Muntino
Producers: Jaime Povirk / Khia Banks
Director: Kenny Stoff
Production: Mutiny
Editorial: Cory Berendzen
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