Alabama Saturdays
Fully Integrated Campaign
This is a continuation of the Ford campaigns that partnered with Coach Saban and helping to coin the term Alabama Saturdays. In the span of 2 years we shot variations of the campaign as well as executed aggressive guerilla marketing during every home game and revamped the website yearly.

This was a fully integrated campaign from broadcast and guerilla through interactive and web development - even social and point of purchase.
Broadcast
Credits:

Art Director: Armando LaHoz
Copy Writer: Stephen Lucas
Producer: Khia Banks
Editor: Ryan Tuttle
Production Company: Artifact Design
 Web Development
Credits:

Art Director: Armando LaHoz
Copy Writer: Stephen Lucas
Producer: Khia Banks
Developer: Stephen Bridges

 Point of Purchase
Credits:

Art Director: Armando LaHoz
Producer: Khia Banks
Production Company: Meteor (Hayda Toro)
 Flash Banners
Back to Top